The project’s 20 partners around Europe, including city councils, public transport operators, logistic and construction companies, have united with one goal: to contribute to the safety of vulnerable road users.
The project offers an opportunity to approach the problem from two sides at once.
First of all, the intelligent detection system Cycle Safety Shield helps to prevent collisions with cyclists, pedestrians and motorcyclists in the blind zones, where drivers are simply not able to see them. The solution is already being successfully used on a number of UK fleets, among which are Amey Group and Sainsbury’s Supermarket. It has already been recognised by different awards as a life saving technology and has proven to be efficient in improving driver behaviour, increasing energy efficiency and considerably reducing insurance premium.
Secondly, the telematic system My Alert extracts big data on the avoided collisions, such as location, time, type of the road user and video. It is expected to be of particular interest to city traffic planners and public transport authorities that will get the possibility to recognise potentially dangerous places, as well as carry out a preliminary analysis on what may cause these near-collision situations. Additionally, My Alert software brings up an instant Google Image view, so that if there is a simple pothole, for example, the problem could be rectified before it causes an incident.
The project partners hope to achieve safer streets for cyclists and pedestrians by facilitating informed decision-making on the corresponding infrastructure and traffic planning improvements based on the extracted near-collision statistics.
The partners involved in the pilot project are Transport for London, RATP, City of Belfast, EMT Madrid, First Group, L’Hospitalet City Council, Baixbus, City of Helmond, Van den Broek Logistics, Translink, Break Charity, Go-Ahead, Amey Group, Sainsbury’s Supermarket, Ealing Council, Richmond Council, TransportNI, Murrills Construction and Hope Construction Materials.
Cllr Peter Buckwell, cabinet member for highways and streetscene of Richmond Council, said: ‘Through this trial we will be able to see if we can help to reduce the risks to pedestrians, cyclists and motorcyclists. If the trial is successful and cost effective, we can look to roll out the system, or similar systems, further.’
In December 2016 at the end of the project, an independent organisation will publish its findings based on the collected data in respect to the number of the collisions avoided thanks to the Cycle Safety Shield, the improvement in driver behavior, the main causes of the observed near-collision situations and the possible infrastructure solutions in the participating cities.